This book aims to rebuild the bridge between the theoretical and practical fields of strategy. It is one of the first to highlight the theoretical background to the methodologies and tools of strategic consulting, putting them into context with both the high-level practitioner and the MBA student practical in mind. Written by academics with extensive professional leadership experience, this book lays out a roadmap to guide and rethink strategies for corporate executives leading in high-level positions.
Strategic Consulting for Companies is formed on a two-pronged approach and offers the reader two key dimensions: professional and educational. From the professional perspective, it addresses both corporate leaders and executives wishing to have a methodological guide to evaluate their strategy. It is aimed at those company CEOs and top managers who seek a methodology to assess, rethink and redesign their company strategy.
From the educational perspective, Pierre-Xavier Meschi and Philippe Chereau target Master level students who wish to learn this methodology and apply it in operational positions within organizations or in a consulting company. This educational dimension also offers valuable insights for corporate leaders and executives - the content in this book is designed to be used as a contextualized support to self-learning of strategy. With this in mind, the authors conclude each chapter with a references section to encourage the reader “to go further.”
