Strategic Fashion Management - Concepts, Models and Strategies for Competitive Advantage

Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever-growing fashion industry.

The book is particularly suitable for final year undergraduates and post-graduate students studying fashion marketing and management or those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.