Thistitle is a Pearson Global Edition. The Editorial team at Pearson has workedclosely with educators around the world to include content which is especiallyrelevant to students outside the United States.
For undergraduate and graduate courses in strategic management.
This package includes MyLab.
A practical, skills-oriented approach to strategic management
In today-s economy, gaining and sustaining a competitive advantageis harder than ever. Strategic Management: A Competitive Advantage Approach,Concepts and Cases capturesthe complexity of the current business environment and delivers the latestskills and concepts with unrivaled clarity, helping students develop their owncutting-edge strategy through skill-developing exercises. It offers morecoverage than any other textbook on important issues related to businessethics, social responsibility, global operations, an
