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Norli Bokhandel

Strategic Storytelling - Why Some Stories Drive Your Success at Work But Others Don¿t

2024, Pocket, Engelsk

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In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilize people around an organizational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organization in order to stick.

Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...

Anjali Sharma introduces le

Produktegenskaper

  • Forfatter

  • Bidragsyter

    Sharma, Anjali
  • Forlag/Utgiver

    SD Books
  • Format

    Pocket
  • Språk

    Engelsk
  • Utgivelsesår

    2024
  • Antall sider

    256
  • Varenummer

    9781399804738

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