Beat the odds with a bold strategy from McKinsey & Company
"Every once in a while, a genuinely fresh approach to business strategy appears"
-legendary business professor Richard Rumelt, UCLA
McKinsey & Company''s newest, most definitive, and most irreverent book on strategy-which thousands of executives are already using-is a must-read for all C-suite executives looking to create winning corporate strategies.
Strategy Beyond the Hockey Stick is spearheading an empirical revolution in the field of strategy. Based on an extensive analysis of the key factors that drove the long-term performance of thousands of global companies, the book offers a ground-breaking formula that enables you to objectively assess your strategy''s real odds of future success.
"This book is fundamental. The principles laid out here, with compelling data, are a great way around the social pitfalls in strategy development."
-Frans Van Houten, CEO, Royal Philips
