This book is for executives who can't figure out why their strategy isn't
working. It offers a blueprint for describing, measuring and aligning
intangible assets for superior performance.The creators of the revolutionary Balanced Scorecard tool and authors of
the international bestsellers The Balanced Scorecard (1996) and The
Strategy-Focused Organization (2000) now take readers to the next level of
precision in strategy implementation. Strategy Maps introduces a new tool that
has evolved from Robert Kaplan and David Norton's ongoing research with
hundreds of Balanced Scorecard adopters across the globe, and its premise is
simple: if you can visually map your strategy, the people within your
organization will better understand it and therefore be better able to execute
it effectively.; Since most companies fail miserably at strategy implementation, this tool
will help them pinpoint why - and more specifically, where - their strategies
are not working, and what they must do to fix them. Focusing on four key
internal processes - operations, customer relationships, innovation, and
regulatory and social processes - Kaplan and Norton show executives how to use
strategy maps to visually link those processes to desired outcomes, identify
which processes create the most value for the organization, and allocate
resources and investments in human, informational, and organizational capital
to the areas that will deliver the greatest bottom-line impact.
