Suddenly CEO - From Student-Athlete to Startup CEO

In Suddenly CEO, Olympian Tanya Hughes translates the chaos of Name, Image, and Likeness into clear next steps. Drawing on leadership roles including NCAA SAAC Chair, IBM, FIS, and Guidehouse, along with experience serving as Interim CEO of a national entrepreneurship organization, Tanya shows how to think like a CEO without losing one’s soul. From taxes and entities to branding, contracts, mental health, and community impact, Suddenly CEO pairs real stories with practical checkpoints, especially for guardians stepping into the role of parent general manager. Candid, compassionate, and actionable, this guide helps athletes keep their name, retain more of what they earn, and turn opportunity into lasting impact. Whether athlete, parent, or coach, this is the essential NIL Gameplan: structure over hype, compliance over guesswork, and purpose over noise. Open Suddenly CEO where real work begins — it’s game time.