"A tactical primer for any business embarking on the critical work of actively building community."-Seth Godin, Author, This is Marketing
"This book perfectly marries the psychology of communities, with the hard-earned secrets of someone who''s done the real work over many years. David Spinks is the master of this craft."-Nir Eyal, bestselling author of Hooked and Indistractable
The rise of the internet has brought with it an inexorable, almost shockingly persistent drive toward community. From the first social networks to the GameStop trading revolution, engaged communities have shown the ability to transform industries. Businesses need to harness that power. As business community expert David Spinks shows in The Business of Belonging: How to Make Community your Competitive Advantage, the successful brands of tomorrow will be those that create authentic connection, giving customers a sense of real belonging and unlocking unprece
