The Customer of the Future - 10 Guiding Principles for Winning Tomorrow's Business

With emerging technology transforming customer expectations, it''s important to keep a laser focus on the experience companies provide their customers.Tomorrow''s customers need to be targeted today!

Customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.

The Customer of the Future explains how today''s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don''t adapt to these new expectations won''t last. This book prepares your organization for these increas­ing demands by helping you do the following:

• Learn the ten defining strategies for a customer experience-focused company.
• Implement new techniques to shift the entire company from