Technology, societal shifts, and policy reforms are redefining the foundations of business. Drawing on cutting-edge research and the best papers from the 18th EuroMed Academy of Business Conference, this second volume of a two-volume work brings together leading research to unpack these transformative forces and their implications for organizations worldwide. From active inference theory and strategic adaptation, to AI adoption in SMEs and sustainability reporting in the oil and gas sector, this volume bridges theory and practice across diverse contexts. Chapters delve into governance narratives in healthcare, determinants of small firm growth, and barriers to global expansion for startups, while exploring emergent phenomena such as metaverse commerce and contactless payment adoption. The book also addresses critical themes of corporate governance, quality of life metrics, and policy-driven innovation. Combining systematic literature reviews, bibliometric analyses, and empirical investigations, this volume provides a comprehensive resource for scholars, doctoral researchers, and policy experts. It equips readers with insights to understand and influence the interplay between technology, societal values, and regulatory frameworks in shaping the future of business.
