The Financial Times Essential Guide to Writing a Business Plan: How to win backing to start up or gr

It is one thing to have a great idea for a business. It is another altogether to convince a backer to give the green light. This book guides you to do just that.

The essential knowledge you need to write a winning business plan – quickly and without fuss. With advice that''s instantly applicable, whether your business is a start-up or a more established company looking to grow, this is the one guide you need to create a credible and persuasive plan.