The Hype Handbook: 12 Indispensable Success Secrets From the World's Greatest Propagandists, Self-Pr

Master the art and science of using shameless propaganda for personal and social good.  

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

Imagine if you could generate and leverage hype for positive purposes-like legitimate business success, helping people, or effecting positive change in your community. Michael F. Schein teaches you how.  

In The Hype Handbook, the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good, including ways to:

• Attract attention from people that matter
• Create a community of acolytes to further your cause
• Create an atmosphere of curiosity and intrigue
• Sell your message with the skill of master
• Create a step-by-step -manifesto-

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