This book is a comprehensive and practical guide to the core skills, activities, and behaviors that are required of product managers in modern technology companies.
Product management is one of the fastest growing and most sought-after roles by job seekers and companies alike. The availability of trained and experienced talent can barely keep up with the accelerating demand for new and improved technology products. People from nontechnical and technical backgrounds alike are eager to master this exciting new role.
The Influential Product Manager teaches product managers how to behave at each stage of the product life cycle to achieve the best outcome for the customer. Product managers are under pressure to drive spectacular results, often without wielding much direct power or authority. If you don''t know how to influence people at all levels of the organization, how will you create the best possible product?
This comprehensive entry-level textbook
