In The Innovative Executive, Bella Rushi helps business leaders react to ever-changing environments with flexible thinking and adaptability to create work cultures that thrive on innovation, risk-taking, and creativity.
Every executive knows that smart innovation is essential for success. But how do you create new growth strategies and address old business models that are at risk due to competition, global epidemics, or other drastic changes in the marketplace? Today, many companies don't know how to select the ';right projects' to pursue new growth opportunities. They struggle to find the best market opportunities and can't decide how to efficiently allocate resources for R&D. Meanwhile, new and old competitors alike are disrupting the marketplace in dismaying ways. How do you innovate and win in today's fast-moving business climate?
In The Innovative Executive, internationally renowned Bella Rushi argues that innovation should not only be a pri
