The Non-Obvious Guide to Using Data & Statistics

The guide to data and statistics for anyone who hates numbers and need a simple way to better understand what data is really telling you from former Googler and current Amazon Product Manager Neal H. Patel.

The Internet has turned us into a society that runs on data, and most of us feel out of our depth. This book helps make statistics accessible to everyone, especially those of us who find numbers intimidating, or just dislike them altogether.

Here are some of the things you’ll learn in this book:

• What are the four essential traps that ruin survey data, how do can you avoid them?
• Why do creative, right-brained people have a natural advantage in learning statistics?
• How can I be sure that the data I’m looking at gives me an accurate picture of what’s happening in the real world?

In addition, you will learn statistics the right way–using your visual brain, simple math, basic (very basic) alge