The Product Manager's Handbook 4/E

The essential guide to seamless product management for today-s fluid, unpredictable business world

Long considered the most useful and insightful guide of its kind, The Product Manager-s Handbook has been fully revised and updated to give you the edge in today-s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

This indispensable resource proves that the techniques and tools product managers use are similar-regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance-whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.

The Product Manager-s Handbook shows you how to integrate your organization-s disparate segments into a cooperativ