The Science of Serendipity - How to Unlock the Promise of Innovation

Innovation. The word might make you think of Silicon Valley. But innovation isn-t the sole province of start-ups. They didn-t invent it, and they-re not always the ones from which we can best learn.

As Matt Kingdon argues in The Science of Serendipity, it-s corporate innovators battling within large, established organisations who are the field-s real heroes. Tapping into 20 years of experience on the front lines of innovation-bringing new products and services to market and helping organisations become more creative-Kingdon dissects the ways in which corporations are continually reborn. He looks at the anatomy of innovation, asking: How do time-pressed executives go about taking risks? How do they prepare to see-and seize-opportunity? And how do you place humans, with all of their fears and foibles, at the heart of commercial success?

In a conversational, jargon-free style built on a practitioner-s observations and anecdotes, The Science of Serendipity<