The Strategic Planning Process - Understanding Strategy in Global Markets

Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa.

This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The author guides the reader through both new and ongoing issues in the field of strategic management, and allows them to foster a greater understanding of this ever-developing field.