"This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action" Consulting Magazine
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture. These will help any manager, regardless of experience, to better develop their inner