The Ways to New - 15 Paths to Disruptive Innovation

The Ways to New gives you a blueprint for innovation, helping you dig your organization out of the quicksand and get on the fast track to growth. Author Jean-Marie Dru is the originator the Disruption methodology, which he shares here; he is also an international authority on breaking the mold and leading the market, and this book is his guide to making it happen. Too many companies are too slow with innovation. They lag behind, creating at a snail''s pace, and thus miss out on any kind of organic growth. They approach new ideas too conservatively, and focus innovation on products only-when there is a whole world out there waiting to be disrupted. This book shows you how to steer your organization toward continued innovation, creation, growth, and success, with 15 proven paths to disruption. Each is illustrated with case studies from companies like L''oreal, Procter & Gamble, and Salesforce.com, to show you t