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*From the author of the multi-million-copy bestseller Good to Great*
-No matter what your walk of life, no matter how big or small your enterprise, no matter whether it-s for-profit or nonprofit, no matter whether you-re CEO or a unit leader, the question stands, How does your flywheel turn?- - JIM COLLINS
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The key to business success is not a single innovation or one plan. It is the act of turning the flywheel, slowly gaining momentum and eventually reaching a breakthrough. Building upon the flywheel concept introduced in his groundbreaking classic Good to Great, Jim Collins teaches readers how to create their own flywheel, how to accelerate the flywheel-s momentum, and how to stay on the flywheel in shifting markets and during times of turbulence.
Combining research from his Good to Great labs and case studies from organisat