Being yourself has never been so lucrative.
The working world has changed. In an era where the cost of living is rising, it''s no longer good enough to have a university degree, a cushy corporate job and a strong work ethic - these once-guaranteed routes to success are leaving employees on the wrong side of the poverty line. More and more, people are finding that they have to find alternative routes to success - whether that''s by starting a ''side hustle'', or by finding a breakthrough idea at work, or even by quitting the rat race entirely and pursuing their own passion projects.
With an increasingly educated and experienced population to contend with, discovering what makes you stand out as an individual is more important than ever - whether that be within a corporate structure, a freelancer market, a virtual collective, or any other workplace. So how do you do it? The answer - according to world-renowned strategy consultant Dorie Clark - is to be yourself
