Contents List of Figures List of Tables List of Contributors Acknowledgements Foreword Chapter 1 Introduction Colette Henry (Royal Veterinary College) Part I: Theoretical Foundations Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions versus evidence Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch University, University of Edinburgh & University of Bristol) Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice Liz Mossop (University of Nottingham) Chapter 4 Leadership and Management in Veterinary Practice Brian Faulkner (Front Foot Veterinary Consultancy) Chapter 5 Veterinary Business Management: An Ethical Approach to Managing People and Practices Lorna Treanor & Martin Whiting (University of Ulster & Royal Veterinary College) Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal Veterinary Medicines in the United Kingdom and Ireland Robert Smith & Martin Whiting (The Robert Gordon University & Royal Veterinary College) Chapter 7 Applying Marketing Theory to Veterinary Practice Andrew Morton (The Marketing Institute) Chapter 8 Brand Identity: Building a Veterinary Hospital Brand Cathy R. Coates (University of Bristol) Chapter 9 Veterinary Field Expertise and Knowledge Exchange Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson (University of Newcastle) Part II: Practical Cases Chapter 10 Ellie Prior: Starting out in practice Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary College, University of Bristol & University of East Anglia) Chapter 11 Church Hill Equine Clinic: Changing Large Animal Practice in Rural Areas Izzy Warren-Smith (Harper Adams University College) Chapter 12 Cromlyn Vets: Where to now? Colette Henry (Royal Veterinary College) Chapter 13 De'Ath, Slaughter, Davis & Jones: Time for a Re-Brand? Lynn Hill (University of Bristol) Chapter 14 Cascade Veterinary Practice: Changing times Adele Feakes & Diane Whatling (University of Adelaide) Chapter 15 Northgate Veterinary Clinic: A new lease of life? Adele Feakes & Diane Whalting (University of Adelaide) Chapter 16 Parasol Kennels: Innovative Animal Housing Christopher Brown & Jane Taylor (University of Hertfordshire) IndexPresents practical cases supported by underpinning theoryComes with online case-based resourcesContains contributions from leading experts and experienced veterinary business educatorsCompiled and edited by the UK’s first Professor of Veterinary Business and Enterprise
