The success or failure of a web site ultimately comes down tousability. Billions of IT dollars are spent annually on web sitedevelopment - for retail, customer service, intranet and otheruses- how much of this is wasted because of inferior design andusability? Gartner research indicates that 90% of all web siteshave some critical usability problems. And almost half ofe-commerce web sites lose up to 15% of potential revenue whileincurring 15% extra costs due to usability problems. Thus, in manyinstances, usability problems have not only frustrated users, buthave also undermined and led to the demise of many web sites-andwill continue to do so.
Web Usability is a practical guide for managers and executiveson the importance of usability, dealing with issues such as;
Understanding how to handle web usability problems
Determining which usability problems are critical and which onesare trivial
Planning how much to spend on usability and what to expect inreturn
Measuri
