"Leaders who want to amp up employee morale should take a look.”—Publishers Weekly
What if the answer to motivating people is to stop trying to motivate them?
The second edition of this bestseller reveals how motivation science is essential for solving the most vexing leadership issues—from hybrid work and retention to employee engagement.
Leaders face a motivation dilemma. Traditional command-and-control management styles and carrot-and-stick motivation techniques have been proven ineffective.
Motivation researcher and leadership consultant Susan Fowler expands on her groundbreaking Spectrum of Motivation model in this updated post-pandemic edition. New chapters tackle motivation science’s role in managing remote and hybrid work; expose overused tactics, such as gamification and tokens; and tell the fascinating backstory behind the great resignation and quiet quitting.
Fowler’s approach to leadership
