<p><b>‘Essential for any leader in any industry’ – Kim Scott, bestselling author of <i>Radical Candor</i></b><br><br><b><i>Working Backwards</i> gives an insider’s account of Amazon’s approach to culture, leadership and best practices from two long-time, top-level Amazon executives.</b><br><br>Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services – including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services – to life. Through the story of these innovations they reveal the principles and practices that drive Amazon’s success.<br><br>Through their wealth of experience they offer unprecedented access to the ‘Amazon way’ as it was refined, articulated and proven to be repeatable, s
