This must-have guide to special event production looks deep behind the scenes of an event and dissects what it is that creates success. It analyses the process - the planning and business aspects - to provide a unique guide to producing a variety of events from weddings to festivals. It explains thoroughly budgeting and resource concerns, planning and cost projections and the role of the well-crafted proposal.
This new edition has been significantly updated to include:
- Three new chapters: Event Design, Information Technology and Sustainability and Event Production.
- Updated and new case studies from USA, Canada , India, Russia and Malaysia.
- New Industry Voice feature, including an interview with industry experts from around the world commenting on their experiences of event planning and production.
- New content on: technology, volunteers, venues and PR and marketing.
- Enhanced online resources including: PowerPoint lecture
