Capitalizing on College - How Higher Education Went from Mission Driven to Margin Obsessed

Capitalizing on College goes inside tuition-driven colleges and universities to show how the competition for students led to an unsustainable building boom--and what colleges did to pay for it. Forced to innovate, schools adopted enrollment strategies that led them to view the marginalized students they were supposed to be helping as dollars. Through over 150 candid interviews with university leaders, the book offers a timely and fascinating behind-the-scenes look at the financial challenges facing higher education and what the future holds for colleges and universities.