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International Business

Mike (University of Texas at Dallas) Peng, Klaus (China Europe International Business School (CEIBS) China.) Meyer
2023, Pocket, Engelsk
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Drawing from the combined experiences of Mike Peng and Klaus Meyer, International Business provides a comprehensive insight into contemporary business practices. Covering recent global developments and current issues such as the COVID-19 pandemic, Brexit, the social and environmental impact of globalization and progress in responsible business practices, as well as the historical context of international business, this fourth edition highlights the complex nature of global business.

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