Promoting Your School - Going Beyond PR

"Clearly indicates how to communicate with a variety of groups to obtain public support. This book is very easy to read and understand and has a wealth of examples."
-Anne Roede Giddings, Assistant Superintendent
Ansona Public Schools, CT

"The examples spur thought on how schools can best communicate with their communities. The book is truly a practitioner''s handbook that any educator can learn from and immediately put into use."
-Bruce Deterding, Principal
Wichita Heights High School, Wichita, KS

Project a positive school image in your community through effective communication!

Novice and experienced school leaders will find this updated edition of a bestseller packed with techniques for delivering a school''s message effectively to internal and external constituencies and strengthening the partnership between schools, families, the community, and the private sector.

Based on examples from successful schools,