A leading psychologist and philosopher challenge the shortcomings of rational choice theory-and propose a new framework for understanding decision making For many decision scientists, their starting point-drawn from economics-is a quantitative formula called rational choice theory, allowing people to calculate and choose the best options. The problem is that this framework assumes an overly simplistic picture of the world where different types of values can be quantified and compared, leading to the one -most rational- choice. Behavioral economics acknowledges that irrationality is common but still accepts the underlying belief from economics of what a rational decision should look like. In this book, Barry Schwartz and Richard Schuldenfrei offer a different way to think about the choices we make every day. Drawing from economics, psychology, and philosophy-and both inspired by and challenging Daniel Kahneman-s Thinking, Fast and Slow-they show how the focus on rationality, narrowly un
