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Internal Communication and Employee Engagement - A Case Study Approach

2023, Pocket, Engelsk

479,-

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This book aims to explore the connection between internal communication and employee engagement in both educational and business settings. Through the collection of chapters contributed by leading public relations, communication, and management scholars as well as seasoned practitioners, readers will gain new insights into current issues in internal communication and employee engagement through a series of real-world case studies analyzing current issues and offering best practices in internal communication and employee engagement in specific industry and organization settings.

Learning outcomes and discussion questions for both classroom use and business strategizing round out each chapter, providing a springboard to further inquiry, research, and initiative development in these intricately intertwined areas so crucial to employee satisfaction and organizational success. This makes Internal Communications and Employee Engagement an ideal resource for the intended audience of scholars, students, internal communication managers, and organizational leaders

Produktegenskaper

  • Bidragsyter

    Hongmei Shen (Redaktør) ; Nance McCown (Redaktør) ; Linjuan Rita Men (Redaktør) ; Hua Jiang (Redaktør)
  • Forlag/utgiver

    Routledge
  • Format

    Pocket
  • Språk

    Engelsk
  • Utgivelsesår

    2023
  • Antall sider

    374
  • Utgivelsesdato

    25.04.2023
  • Varenummer

    9781032050041

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