Winner of the Financial Times Business Book of the Year Award
-Absolutely outstanding- Tim Harford, author of The Undercover Economist
''A masterclass- Angela Duckworth, author of Grit
-Excellent- Andrew Hill, Financial Times
We used to think of failure as a problem, to be avoided at all costs. Now, we''re often told that failure is desirable - that we must -fail fast, fail often-. The trouble is, neither approach distinguishes the good failures from the bad. As a result, we miss the opportunity to fail well.
Here, Amy Edmondson - the world-s most influential organisational psychologist - reveals how we get failure wrong, and how to get it right. Drawing on four decades of research into the world-s most effective teams, she unveils the three archetypes of failure - basic, complex and intelligent - and explains how to harness the revolutionary potential of the good ones (and eliminate the bad). Along the way,