Subliminal Leadership - Why It Is as Important as Emotional Intelligence

Understanding the power of subliminal influence makes or breaks leaders. What is it that subliminally motivates people to give their best, not just what-s in their job description? How do you build an outstanding team? (Spoiler: it-s not just by putting the best people in a team.) The answer lies in the power of subliminal influence. This book explains in a clear and accessible way this important, yet little known and understood, area of psychology and leadership.

As Emotional Intelligence helped managers and leaders to understand the importance of empathy in the workplace, Subliminal Leadership takes us to the next level by explaining how influence through non-verbal communication mostly happens below the threshold of our conscious awareness: subliminal forms of body language and communication which influence other people''s attitudes, thinking and behavior - and which may boost, or undermine a leader''s authority, the performance of teams or the quality of key custome