Fashion and the Consumer Revolution in Contemporary Russia

This book explores how clothing consumption has changed in Russia in the past twenty years as capitalism has emerged in a post-socialist state, bringing with it a "consumer revolution" or possibly, the author suggests, overconsumption. It shows how there has been and continues to be a massive growth in the fashion retail market, how ideal lifestyles portrayed in glossy magazines and other media have contributed to this, as have changes in the structure of economic institutions and markets.