This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
The text has been fully updated to include:
-changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams
-the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the -metaverse- and alongside consideration of popular newer social media such as TikTok
-the increasing focus on sustainability and the United Nations- Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communication
New case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); div
