Media & Culture - An Introduction to Mass Communication

The #1 introduction to mass communication text, Media & Culture: Mass Communication in a Digital Age, is at the forefront of this dynamic course, addressing the most current issues of our time. In this fourteenth edition, Media & Culture examines the reality of what it means to live, work, and communicate in an interconnected age where change is constant and social media and AI are revolutionizing our relationship with media. This edition is available with Achieve, Macmillan’s courseware platform that sets the standard for powerful learning content, engaging activities, and actionable insights and analytics.