Here’s the go-to book for content creators to navigate what it truly means to have a platform: putting yourself out there, letting go of what others think, and claiming the power your authentic self has to offer the world.
Since the boom of social media in the mid-2000s, tens of millions of people have started their own platforms in hopes of creating success on their own terms. But with great visibility comes great vulnerability. We become riddled with self-doubt and trapped performing a version of what they believe will be acceptable to others—optimized for more external approval and algorithmic success.
What if the mere act of being followed—including the criticism, judgment, and expectation social media creates—could actually become a tool for your personal growth?
Enter Followed: The Content Creator''s Guide to Being Seen, Facing Judgment, and Building an Authentic Personal Brand. By embracing self-disc