Research Methods and Applied Statistics - A Practical Guide to Conducting Research

Students have an almost insurmountable task in understanding statistics in the psychological sciences and applying them to a research study. This textbook tackles this source of stress by guiding students through the research process, start to finish, from writing a proposal and performing the study, to analysing the results and creating a report and presentation. This truly practical textbook explains psychology research methods in a conversational style, with additional material of interest placed in focus boxes alongside, so that students don't lose their way through the steps. Every step is detailed visually with processes paralleled in both SPSS and R, allowing instructors and students to learn both statistical packages or to bridge from one to the other. Students perform hands-on statistical exercises using real data, and both qualitative and mixed-methods research are covered. They learn effective ways to present information visually, and about free tools to collect and analyse data.