Protocol to Manage Relationships Today explains the contemporary value of protocol, not only for monarchies or diplomatic institutes, but for any non-profit or for-profit organisation. This book presents modern protocol as a tool to build strong, authentic networks of reciprocal relationships.
When used effectively protocol can:
- Increase the effect of the networking activities of an organisation. Protocol gives a professional structure to relationship management, to achieve access to the ''right'' networks and a reciprocal relationship with the most valued stakeholders.
- Deepen relationships. In our world there is so much focus on pragmatism in building relationships - protocol focuses on the common ground to gain value.
- Be used as a valuable tool in a post COVID-19 era, where the need for space and time to build real and authentic relationships is well understood.
The book defines how tested values perfectly fit in today''s society, where moder
