Sombreros and Motorcycles in a Newer South - The Politics of Aesthetics in South Carolina's Tourism Industry

Engages with concepts of the “Newer South”, the contemporary era of southern culture which integrates Old South and New South history and ideas about issues such as race, taste, and regional authenticity. Tracing South Carolina's tourism, Nicole King analyses the collision of southern identity and place with national, corporatized culture from the 1940s onward.