Creating and Re-Creating Corporate Entrepreneurial Culture

In Creating and Re-Creating Corporate Entrepreneurial Culture, Alzira Salama takes the view that entrepreneurship is all too often only considered in the context of new venture creation, small business issues and the profiles and personalities of individual entrepreneurs. The emphasis in her enlightening book is very much on the ’corporate’ of its title. Dr Salama focuses on the creation and maintenance of an entrepreneurial management culture that accelerates growth and enhances competitiveness in large organizations.