"This book compiles and integrates highly innovative work aimed at bridging the fields of anthropology and consumer behavior." -Journal of Consumer Affairs" . . . fascinating . . . ambitious and interesting . . . " -Canadian Advertising Foundation Newsletter" . . . an anthropological dig into consumerism brimming with original thought . . . " -The Globe and Mail"Grant McCracken has written a provocative book that puts consumerism in its place in Western society-at the centre." -Report on Business Magazine" . . . a stimulating addition to knowledge and theory about the interrelationship of culture and consumption." -Choice"[McCracken''s] synthesis of anthropological and consumer studies material will give historians new ideas and methods to integrate into their thinking." -Maryland Historian"The book offers a fresh and much needed cultural interpretation of consumption." -Journal of Consumer Policy"The volume will help balance the prevailing cognitive and social psychological cast of co
