<p><b>From Marcus Collins, strategist to Apple, Nike and Beyoncé, discover the potent force behind what we buy, what we do, and who we want to be . . .<br><br>'Compelling and vivid'</b> <b>– Robert Cialdini, author of <i>Persuasion</i></b><br><br>We all try to influence others in our daily lives. We are all marketers, whether you are a manager motivating your team, an employee making a big presentation, an activist staging a protest or a company executive selling the next big thing. In <i>For the Culture</i>, Marcus Collins argues that the most powerful vehicle for influencing behaviour is true cultural engagement. To inspire communities, we first need to think hard about how we appeal to their values and what we will contribute to their culture.<br><br>With a deep perspective based on a century’s worth of data, Collins breaks down the many ways in which culture in
