Modesty: A Fashion Paradox - Uncovering the causes, controversies and key players behind the global trend to conceal, rather than reveal.

Modest fashion is a young, fast-growing, multi-billion-dollar retail sector. What do we mean by Modest Fashion? Who are the personalities and companies driving this industry? And, even if it covers the skin, but is flamboyant, modelled with the purpose of attracting attention, and publicly promoted on social media, can fashion truly be modest?