Why has doping, both as a practice and a social phenomenon, been approached largely as a question of context: sport or fitness? Individuals may use substances to enhance sporting performance or within the framework of gym and fitness culture to create a perfect body. But clearly, people who dope are not bound to a singular context. It is quite the opposite, as individuals weave between and move across various settings in their trajectories to and from doping, as goals, identities, ambitions, and lifestyles change over time. Still, these stark categorizations often made in public discourse - and reinforced by scholars - have continued to ignore these lived experiences and limit our understanding of doping.
Building on data gathered through ethnographic fieldwork, studies of online doping communities, and in-depth case studies, this book embraces the challenge of moving beyond traditional and historical doping dichotomies - such as those of sport or fitness, online or offline,
