This book examines and establishes the sociological relevance of the concept of populism and illuminates the ideological use of sport, leisure, and popular culture in socio-political populist strategies and dynamics. The first part of the book - Themes, Concepts, Theories - sets the scene by reviewing and evaluating populist themes, concepts, and theories and exploring their cultural-historical roots in and application to cultural forms such as mega-sports events, reality television programmes, and the popular music festival. The second part - National Contexts and Settings - examines populist elements of events and regimes in selected cases in South America and Europe: Argentina, Brazil, Greece, Italy, and England. In the third part - Trump Times - the place of sport in the populist ideology and practices of US president Donald Trump is critically examined in analyses of Trump-s authoritarian populism, his Twitter discourse, Lady Gaga at the Super Bowl, and populist strategy on the