<p><b>‘Fascinating’ <i>Guardian</i><br>‘Brilliant’ <i>Evening Standard</i><br>‘Electrifying’ <i>Financial Times</i><br>‘So interesting I literally couldn’t put it down’ <i>Sunday Times</i></b><br><br>We are living in an age of heightened individualism. Success is a personal responsibility. Our culture tells us that to succeed is to be slim, rich, happy, extroverted, popular – flawless.<br><br>The pressure to conform to this ideal has changed who we are. We have become self-obsessed. And our expectation of perfection comes at a cost. Millions are suffering under the torture of this impossible fantasy.<br><br>It was not always like this. To explain how we got here, Will Storr takes us on a journey across continents and centuries. Full of thrilling and unexpected connections between history, psychology, economic
