The recent explosion of neuroscience techniques has proved to be game changing in terms of understanding the healthy brain, and in the development of neuropsychiatric treatments. One of the key techniques available to us is functional magnetic resonance imaging (fMRI), which allows us to examine the human brain non-invasively, and observe brain activity in real time. Through fMRI, we are beginning to build a deeper understanding of our thoughts, motivations, and behaviours. Recent reports that some patients who have all indications of being in a persistent vegetative state actually show conscious awareness, and were able to communicate with researchers, demonstrate perhaps the most remarkable and dramatic use of fMRI. But this is just the most striking of a number of areas in which fMRI is being used to ''read minds'', albeit in a very limited way. As neuroscientists unravel the regions of the brain involved in reward and motivation, and in romantic love, we are likely to develop the c
