This is an excellent, no-nonsense introduction to the field of coaching for developing practitioners. Using a rich array of examples from both life and business coaching, the book covers:
ofoundations of coaching
o coaching processes
othe range of coaching models, skills, attitudes and methods
othe psychological underpinnings to the main theoretical approaches to coaching, e.g. cognitive, TA, NLP
odifferent applications of coaching e.g in life-, executive- , or career-coaching
okey professional issues such as ethics, evidence-based practice and contracts.
ohow to present and market your coaching identity and skills.
Blending theory and practice, with examples and exercises, the book is aimed at professionals from a range of backgrounds, whether therapeutic, educational or business in orientation, who want to expand and transfer their skills to the coaching profession. It is essential reading on all coaching & mentoring cour
